Natia Gvazava



Los Angeles, Ca

Download Natia’s Resume: Resume ’16




  • Planning and delivering CRM strategies across the company in order to achieve customer retention and loyalty
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability
  • Using an existing network of industry contacts to generate new business and identify new opportunities
  • Delivering sales presentations to high-level executives and attending meetings
  • Working closely with CEO and travel to attend events and meetings for business development purposes


Executive Assistant to CEO 07/2015-10/2015

  • Assessed competitive background to understand how to position Aldo Coppola’s brand and pricing for New York’s market
  • Worked closely with company’s brokers, lawyers, accountants and architects to launch the business in New York City
  • Produced and drafted letters and documents, analyzed and edited information, initiated telecommunications with employees
  • Attended meetings with high level executives and conducted conversations on collaboration of future course of action
  • Attended tradeshows to purchase and order the right products from international exporters for businesses in Russia



Business Development Associate 06/2015-09/2015

  • Attended 3 trade shows and contacted 50 showrooms and 100 boutiques to develop target list of potential client accounts
  • Conducted 10 pitch conversations resulting in foundational relationship with potential client accounts
  • Assessed US market for fashion-forward women’s clothing to identify boutique partnership as the appropriate market-entry strategy
  • Developed public relations strategy by identifying appropriate PR firm, developing PR budget, and research on return of potential tactics to develop tactical plan
  • Manage customer requests and concerns by actively responding to day-to- day customer communications


KOLORBAR (Chain of 5 Manhattan Salons) New York, NY

Personal Assistant to CEO 2012-2015

  • Assessed competitive landscape to understand how best to commercialize crocodile oil skin care product resulting in recommendation on go-to- market strategy for a new product
  • Assessed FDA approval process to understand approval and import/export requirements
  • Responded to market road-blocks by quickly pivoting product strategy based on import/export regulations, customer preference, and ingredient availability to focus on sea-weed skin care product
  • Developed and implemented web design strategy by identifying the appropriate web designer, discussing website layout and functionality, and reviewing website content
  • Managed 300-person customer database by informing customers of new product availability, salon specials, and salon events


iL2L SUMMIT New York, NY

Graduated Leadership Summit 2011

One of twenty-six of participants to attend summit focused on global women’s leadership

Representative activities include:

  • Completed extensive application process resulting in program acceptance (26 out of 500 applicants accepted)
  • Attended 20-day training program focused on identifying global issues requiring young women’s leadership, fundraising ideas, and developing a sustainable mentoring support system
  • Developed and presented project plan to improve dental care for foster children in Georgia
  • Led fundraising efforts to collect and donate $400 to summit participants who were victims of sex-trafficking
  • Updated 2 years ago

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